AI Insights · Timothy · January 2025
Top 5 iOS Personal Finance Apps in the UK: Q4 2024
Explore the performance trends of the top personal finance apps on iOS in the UK during Q4 2024, highlighting downloads, revenue, and active users.
In the fourth quarter of 2024, the top personal finance apps on iOS in the UK showed varied performance in downloads, revenue, and active users. Here's a closer look at the trends for each app.
Splitwise from Splitwise, Inc. experienced fluctuations in weekly revenue, starting at around $7K and peaking at approximately $8.7K in late October. Downloads showed a declining trend, beginning at 12.8K and dropping to 7K by the end of December. Active users started at about 397K and saw a slight decrease to 350K by the quarter's end.
Budget Planner l Snoop Money from Usnoop Limited saw a peak in weekly revenue at $7.2K at the end of December, despite fluctuations throughout the quarter. Downloads surged dramatically from 3.8K to 15.9K in the final week. Active users also increased from 154K to 171K.
Emma - Budget Planner Tracker by Emma Technologies LTD. had a peak in downloads at 10.4K in the last week. Revenue fluctuated, reaching $3.9K by the end of December. Active users remained relatively stable, starting at 169K and ending the quarter at 146K.
YNAB from You Need A Budget LLC showed a steady increase in revenue, ending at $2.9K. Downloads saw growth from 487 to 1.3K, while active users increased from 11.9K to 15.2K.
Moneyhub: Smart Budget Planner from Moneyhub Financial Technology Ltd demonstrated consistent weekly revenue around $1.2K. Downloads increased from 457 to 918, while active users rose from 8.8K to 10.6K.
These insights, provided by Sensor Tower, highlight the dynamic performance of personal finance apps in the UK. For more detailed analytics, visit Sensor Tower's platform.